Hi There! My name is Andrew; although some people refer to me as Coach, my friends call me Smilee.

I’m a blogger, speaker, and mental coach from Tunbridge Wells, England. I am known mostly for my work with elite athletes and business leaders.

Outside of leading multiple personal development brands, I play and coach ice hockey in Czechia whilst raising our four children with my wife, Lucie.

I’ve failed many times in my life and had some massive lows, including losing my father to a sudden heart attack when I was 16. I’ve turned these lows into a mini transformation, and it was in 2007 that I became obsessed with performance improvement. Initially, I aimed to understand the psychology of winning to help me achieve more in life.

Once I had achieved that, I decided that I wanted others to experience the same mental transformation. It’s not your responsibility to fix others. It’s how you change your mindset that changes the world around you.

Since 2007, my mission for my life has been:

“To inspire people to see their full potential.”


Latest Blogs

The Perfect Diet: Why Is It So Confusing??

I've been in a dietary puzzle for the last ten years. On the one hand, we've got the vegans who won't touch a piece of meat with a ten-foot pole; on the other hand, we've got the carnivores who are…

Motivation Matters: The Intrinsic vs Extrinsic Debate

As a business owner, let's be honest, motivation plays a crucial role in determining your success, both in your personal and professional life. While there are many different types of inspiration,…

Popular articles

These articles can help you grow your business, get stronger physically and mentally, and enjoy amazing personal relationships #The4Keys

Andrew's Blog

My blog for busy executives. It comes out every day – words to help you make sense of your priorities and find more balance in your life.

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The 4 Keys Method Will Help You Thrive, Feel More Confident and Live Your Best Life

Blogs, videos and live shows — Subscribe to My Weekly Newsletter

My Blog

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My interviews with Game Changers

I interview the worlds leading minds on business, health and mindset.
You can read the highlights of my podcast interviews Including: Seth Godin, Mark Metry, Andy Ramage, Todd Herman etc…

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On YouTube

You can catch up with my daily live, tips and trainings to keep you focused and thriving everyday

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Scale Without Burnout - A Weekly Podcast

For business owners who want to learn how to devote equal time to their business, body, relationships & mindset to bring their life into balance.

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The 5 Day Challenge

How would your business and life change if you learnt how to grow your business without sacrificing your health and relationships? Join my FREE 5 Day Mini Challenge to find out

free webinar

Sign up to my free webinar and learn how to implement The 4 Keys Method into your life

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Public Speaking, Facebook & More

Facebook Community

Blog posts are automatically added and Facebook Live Q&A sessions happen often.


Speaking inquiries

Inquire about hiring Andrew to speak, drop him an email

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