The 2008 crash inspired many businesses and leaders to think more deeply about their purpose, their cause and their beliefs. Business leaders are taking time to consider what drives them and their business to succeed and stand out. The concept for many can appear fluffy and unnecessary however a common purpose is behind some of the most respected brands in the world, from Apple to Unilever, and now recruitment businesses are jumping on this concept, and when done right it is paying dividends in one of the most competitive landscapes.
Recruitment leaders, who think more deeply about their purpose will enjoy sustainable growth and achieve a competitive advantage
In this article I will explain what it is, why use and what we can all do as people and leaders to work more fulfilling lives by having a purpose.
Quite simply, your purpose is what you believe and feel your contribution to society as a leader, a team and a recruitment business. It’s what you are willing to give regardless of financial or career advancement - as a result it can lead to greater success and give you a competitive advantage.
It can range from the grand: reduce youth unemployment, to the more everyday: make people laugh. Purpose is about finding what motivates you beyond the pay check.
Your job and team will have purpose when you know that work you do matters, and you've made a difference well beyond the company
I want to make work more enjoyable and rewarding for managers, in particular, billing managers. So what drives this? Often purpose derives from an emotional or even a traumatic experience
After witnessing the demise of my father’s business and his stress related early death, I never wanted to feel that way and I don’t want anyone to feel that way. I have committed to helping businesses become more sustainable, engaging and competitive.
In decided to share my purpose in my TEDx talk, although not my original planned speech. I share how I became obsessed with giving the best speech and how I had forgotten my purpose in the process, and therefore changed the talk the day before!
There's an increasing, range of scientific and business research to support the importance of purpose. For example, those who live with purpose have a 15% reduced risk of death, according to one longitudinal study. In the book Corporate Culture And Performance, Kotter and Heskett show that over a decade-long period, purposeful, value-driven companies outperform their counterparts in stock price by a factor of 12 – hardly new-age fluff then.
I’ve seen my clients benefit in these ways by having purpose:
To start leading with purpose, I recommend you take these three steps:
To get stated try this exercise from Harvard Business Review.
At the end of the workday, jot down approximately how much time you spent in each of the three following mindsets:
Keep a log for a couple of weeks and see whether you fall into one of these mindsets more than the others.
Let me know how you get on in the comments below.