A few things may have changed since Public Enemy announced themselves to the world 30 years ago. But as I watched Chuck D centre stage and Flavour Flav’s oversized clock telling us what time it is on Sunday night in Brighton, the energy and essence of PE still shines through...
Rather than simply relaxing and enjoying my teenage heroes, the business psychologist in me couldn’t stop observing their branding, the dynamic between the two front men Chuck D now 55 and Flavour Flav who is 56 and still bouncing around the stage like he is 26, the clear message of peace, unity and fight the power, and what is the purpose of the S1W’s other than to stand on stage and stare into the crowd with zero expression on their faces? The whole setup is genius.
So what can we learn from this unique operation?
Here are five points I think your start-up or company can learn from a brand like Public Enemy.
These boys truly are timeless. If you are starting a business and building a brand what will make it timeless?
And remember, Don’t believe the hype.