The 90-Day Reset—and How It Can Transform Your Life

Whether you have a three-year, 12-month or 20-year vision for your life, you can make great strides by starting with a 90-day game plan.

With this plan, you’ll reflect on the type of person you are: whether you’re someone who is naturally results-driven and tends to jump straight to trying to drive up the bottom line, or someone who is more reflective but who perhaps isn’t always good at getting clear on what needs to be done. You’ll focus on getting results in 90 days but see results at your 30- and 60-day benchmarks. You’ll review your progress weekly during the course of the game plan, to establish what’s working and what needs more work. You’ll assess whether you’re heading in the right direction, staying agile, needing to make some changes, or trying different tactics.

To achieve this, we’ll explore the following questions in each of the four keys—business, body, relationships, and mindset:

1. What is the single biggest challenge you are facing in your business, body, relationships, and mindset?

2. What are your desired outcomes for each key in 90 days?

3. What options and ideas do you have that will help you achieve your desired outcome?

4. How will you turn your ideas into a specific, measurable, attainable, relevant and timely (SMART) targets?

Stretch Your Goals

Whether you’re a sports team or a business, the principles for going beyond your comfort zone are the same. In the film Facing Giants, there’s a scene I share in the Get Fit To Win workshop. It’s a little cheesy, although for some, it is very emotive and inspiring. The coach is communicating with his players, and one guy, Brock, has this limiting belief. He doesn’t think they can win their next game.

The coach turns to him and says, ‘Have you written Friday night off as a loss, Brock, already? Have you written the game off?’

Brock responds, ‘Not if I think we can beat them.’

The coach takes the team outside and runs a drill called the Death Crawl. Brock has to carry one of his teammates on his back, crawling with just hands and feet. The coach asks Brock how far he thinks he can get, and Brock says, ‘I think I can get to thirty yards with Jeremy on my back.’

The coach says, ‘No. I think you can get to fifty yards with Jeremy on your back. I’m going to blindfold you because I don’t want you quitting when you think you’ve gone far enough.’

They proceed, with Brock carrying Jeremy, and he gets to a point where he’s in a lot of pain. The rest of the team start laughing, saying, ‘He’s never going to get to fifty.’

The coach shouts encouragement, saying, ‘twenty more yards, five more yards’, and so on.

When Brock takes off his blindfold, he sees that he’s actually gone 100 yards. For Brock, his comfort zone was 30 yards, and his stretch was 50. He was limiting himself with his belief. Once his limits were removed, he had the capacity to attain 100 yards.

I experienced this first-hand as head coach of Team GB Inline Hockey. We were the lowest seed, and the Czechs were the highest, yet I believed we could steal points in the Pool A group against Team Czech and Team Finland. It wasn’t just delusion; I knew with the right tactics we could upset them. But tactics are useless without belief. We had to believe in our tactics, and we had to believe we could win. I remember texting the captain my thoughts. I texted, ‘We have an opportunity to beat the Czechs, who are the highest seed as world championships.’ He thought I had been drinking! In the end, we tied the Czechs and beat the Finns.

Playing Safe Is Risky

As a business leader, you may need to take risks during your 90-Day Reset and embrace the unknown to achieve your vision.

On Team GB, one of our mantras was ‘Playing safe is risky’. Whilst there are times when it is appropriate to play safe, it is also a sign of complacency or avoiding a perceived threat.

You’ll see players turn away from their opponent, failing to execute a play in the hope they won’t make a mistake or get turned over. It is a sign of nerves, the inner voice keeping them safe when really, they need to be on the offence. This is as true in business as it is in sports. Playing it safe can prevent you from moving forward and reaching your full potential, but you can commit to being on the offence and going for the win.

Executing your 90-Day Reset will require the right mindset to deal with your inner voice that will try to derail you. The reset is about going all in, so timing is key. It’s about action that keeps you motivated and driven; you’ll need to keep your purpose at the forefront of your mind as a daily reminder of your why. This keeps you going forward and frees you of any fear and anxiety about the outcomes attached to risk that keep you in your comfort zone. If you play it safe, you’ll never reach your full potential. Commit, be on the offence, and go for the win!

Mastermind Example: 90-Day Reset

Ready to create your plan? Here’s an example of a 90-Day Reset that came from Mark Baker, who is one of my Get Fit To Win Mastermind participants. You’ll see there is a mix of metrics and plenty of non-urgent, big-picture objectives.

1. Business Key:

  • Improve profit per salesperson and increase overall business profitability by 12 per cent
  • Change commission plan to reward overachievers and pay less for those under target

2. Body Key:

  • Lose a stone (6.5KG)
  • Do 3–4 gym sessions a week and 1 × 15-minute HIIT session at home per week
  • Stick to a healthier diet and no alcohol at home during the week

3. Relationship Key:

  • Arrange a date night every week
  • Spend more quality time with my daughters (even though they’re grown up, independent, and busy doing their own thing – I don’t see them enough)

4. Mindset Key:

  • A minimum of ten minutes of meditation per day
  • Take time out for a 15 to 20-minute walk at lunchtime to get out the office and away from the desk every day

By considering how The 4 Keys affect your life and tailoring the 90-Day Reset to fit your needs, you can take the first step toward long-lasting change.

For more advice on career performance, you can find The 4 Keys on Amazon.

Andrew Sillitoe is a business psychologist, author, and speaker. His innovative approach to leadership and work-life balance has earned him invitations to work with a range of global companies, including Pfizer, Nationwide, Virgin, and the BBC. Today Andrew runs the UK’s number-one training company for entrepreneurs and business owners who want to succeed in business, health, relationships, and mindset.

The 4 Keys on Amazon

Your Business—and Life—Need a Firm Foundation

Whatever you’re doing or creating, you need a firm foundation on which to build something that lasts. If you build your house on sand, it’ll be unstable and unsustainable as the sand erodes from beneath it.

Businesses often establish values, but if they don’t reflect the company and its people, they’re merely marketing jargon or words on a wall. When you define your own core values or those of your business, you will need to dig deep and really think about the kind of person you want to be—what you want to stand for. Envision your future self, perhaps a year from today, and where you and your business will be if you begin to live your core values today.

Working with Team GB, I took a clinical, pragmatic approach to values. I introduced a set of core values to the locker room and witnessed a genuine shift in behaviour. Furthermore, there was an obvious connection between the behavioural change and the results we achieved. This dramatic shift made everyone feel safe in the locker room—even guys who fought like cats and dogs every week. Having those values gave them common ground.

Because it worked so well for the team, I began to question my own values as a human being. I realised that sometimes we hold on to values that work against us, often subconsciously. For example, when I was a kid, I’d always look for the easiest route, or I’d not do my work, then try to make up excuses. That subconscious value left over from school of always looking for the easiest way was not helpful. It was destructive and limiting. I had to make a conscious effort to replace it with something that does serve me, such as, ‘Give every task 100 per cent of my effort, and never make excuses.’

My mum was an extremely optimistic person, and she encouraged me to pursue my dreams and play hockey. She instilled many values in me that later enabled me to be more resilient. However, she also let me do almost anything I wanted, and she didn’t pressure me to do things that I didn’t want to do. For example, if I didn’t want to go to school, I had nobody to tell me, ‘It’s not about whether or not you want to go, it’s about resilience, commitment, and long-term gain,’ so I was allowed to be lazy without correction. My dad was also very laid back, and while their relaxed parenting encouraged me to be a free thinker, which I am grateful for, it didn’t teach me the accountability, responsibility, or any other core values that every child needs.

This is another example of how past experiences shape us, and not always for the better. Because of my lack of parental discipline, now I make a concerted effort to instil the right values in my daughter. I help her develop a work ethic by letting her know she has to do the work. I instil in her that it’s not okay to make excuses or lie, and that she must be honest and speak the truth about the way she feels. I don’t just preach at her, however. I make an effort to be a role model for her, practising these values in all aspects of my life so she has a clear example to follow. Legacy isn’t just about what you leave behind financially; legacy is about the values you leave behind for future generations to live by.

The Four Foundations

This clear set of values makes up what I refer to as the Foundations. You can use them to guide your decisions and create sound, meaningful, sustainable change.

1. Do the Work.

2. No Excuses.

3. Always Ready.

4. Speak the Truth.

Simple, right? Implementing these foundations seems easy, but if the stories that shaped you don’t reflect them, you may have to make a conscious effort to instil the foundations into your current everyday behaviour. For some of us, the Foundations are ambitions we aim to live by, even though we may fail from time to time.

Think ahead to your future self and what your life will be like if you applied the foundations starting today: Do the workNo excusesAlways readySpeak the truth. If you lived your life by these, what could you achieve in just three months? In five years? You can likely achieve more than you realize.

For more advice on career performance, you can find The 4 Keys on Amazon.

Andrew Sillitoe is a business psychologist, author, and speaker. His innovative approach to leadership and work-life balance has earned him invitations to work with a range of global companies, including Pfizer, Nationwide, Virgin, and the BBC. Today Andrew runs the UK’s number-one training company for entrepreneurs and business owners who want to succeed in business, health, relationships, and mindset.

The 4 Keys on Amazon

Know your love language

One of the most important keys we can focus on is often our relationships.

With ourselves, our partners and those that are important to us in our lives.

When it comes to these relationships and the question of love it can leave many people feeling unsure about what to do, what to say and how to act.

They can be confused by what people do or don’t do and why they respond better or worse with certain people in their lives.

Very recently I learned that there is more to this than we realise and that actually, with a better understanding of love language, we can build better relationships with the important people in our lives.

What is love language?

Love language is the language we speak when expressing love, it’s how we show our love for others and how we receive it back. This may be in our actions and through our physical touch, or it may be through our words and how we speak to others.

Everyone feels and expresses their love in different ways, which can cause confusion, upset and misunderstandings between partners but by knowing your love language and being clearer on the meanings, you can build stronger relationships with those in your life.

The love languages

So we know that love language is how we show and receive love, but what are the different languages? Well, there are 5 all together and each has its own unique features.


People that show their love through touch typically physically touch their partners and find this important. It may be holding hands as you walk or stroking your partner’s hair as you watch a movie or lay in bed.

For some people, these can be small tactile displays of affection whereas for others it can be big hugs and huge displays of affection.

People that speak this love language show their love this way and enjoy receiving it back.

But if you or your partner doesn’t enjoy this, it doesn’t mean you don’t love each other, it’s just not your language. Some people hate public displays of affection and don’t like to be touched, it doesn’t mean they don’t love you, that’s just not how they express their love.

Acts of service

Some people express their love by actually doing something for their partner.

Cleaning the house, washing the dishes, giving back rubs and massages, if someone speaks this love language they show their love by doing acts of service for you.

But if only one of you speaks this language it can lead to issues and can lead to one of you feeling unloved.

The key here is to understand this and to reciprocate the love so that both parties feel loved and valued.

Receiving gifts

Some people show their love through things and this may be you. It doesn’t mean you’re materialistic, as it can be small things like flowers or sentimental gifts but it does mean you see this as an expression of love.

Again if only one of you speaks this language it could lead to resentment if the gifts are a one-way street.

The key here is to understand the expression of love and to reciprocate it both ways.

If this is your language, you shouldn’t demand gifts from your partner and expect them back and if it isn’t, you shouldn’t use it as an excuse to not buy your partner anything.

With words

People that speak this love language express their love through words.

I love you, I miss you, I’m just calling to see how you are, people that speak this language say how they feel and put their love into words. Equally, people that speak this language can be affected much deeper by hurtful words or misguided comments.

Some people can find this annoying whereas others love it, just remember if this isn’t your love language, someone that speaks this language isn’t being excessively needy, they’re just expressing how they feel.

Time together

Some people show their love by being present in the moment and spending quality time together.

They want to give their undivided attention to their significant other and give them all of their focus and energy.

It can sound simplistic to think that this is a sign of affection but in today’s world with Smartphone’s and TV and social media, it can be easy to not be present with the ones we love.

If only one of you speaks this language it can cause arguments as the party that isn’t ‘present’, is accused of not showing love to the other, but just remember, each language is different and all affection isn’t expressed the same way.

If you don’t speak this language but your partner does, just be thoughtful and considerate about when you are on your phone and make the effort to be present when they want you there.

Love languages are not singular and it is possible to speak more than one, the thing here is to assess your type and to figure out which one you and your partner speak the most.

By recognising your love language and understanding their own, you can start to build a strong, more loving and more prosperous relationship with the people that matter to you in your life.

Empathy, seeing it through their lens

Empathy is described as the ability to understand and share the feelings of another. That is you’re able to identify with them by seeing and understanding the world through their eyes.

It’s an important life skill and especially important for business owners that interact and do business with people from all backgrounds and all walks of life.

But how do you do it? How do you put yourself in the shoes of another and learn how to see the world through their eyes?

I’m going to tell you how with my top tips for being more empathetic.

Learn the skill then practice

Empathy is a learned behaviour, it’s a skill that needs to be developed and honed.

The ability to understand how people feel may not come easy to you so practising is only going to help. It doesn’t matter if it’s in business, your love life or with people in general, empathy is a useful skill which will help you to become a better human being. Learn the skill and practice the actions laid out below.

Talk to new people

Talk with new people and ask them how they are, how they’re feeling and how things are going. Go deeper than the surface questions of normal conversation and actually get to the bottom of how they’re really feeling.

Obviously, there needs to be a certain level of awareness here and not pushing too much but as Jodi Halpern once said “The core of empathy is curiosity” so go out and speak to new people to practice this skill.

Speak with your neighbours or strangers on the train and practice the art of actually being present and engaged in a conversation, learn how to listen and understand and see their point of view.

Open yourself to new experiences

In many situations, we can find it hard to be empathetic as we truly don’t understand what someone is going through.

If you’ve never been marginalised it can be hard to understand how someone that has is feeling.

By going outside of your comfort zone and mixing with different people you can start to see things from their point of view.

Embrace different religions, different cultures and different sexualities and start to look at life from their side to see how they feel about situations and how it makes them react.

This may be as simple as following a more diverse group on social media or it could be as much as going to different meetings, social spots or events. But go and experience how different people live and truly see what life is like through their eyes.

Be honest with yourself 

We are all biased in different ways and the first step to truly being empathetic with someone else is to admit that this bias exists.

By being honest with yourself and addressing these feelings, you can start to overcome them and work towards a deeper understanding of other people.

Acknowledging bias doesn’t mean you have to stick to those beliefs, but it does allow you to confront and move past them.

Actions speak louder than words 

Once you’ve acknowledged your bias and you’ve started to understand why you may feel and think like you do, start to take action to help others.

Saying that you understand and emphasise with a group is one thing but actually taking action to show you support them and understand them is another. Put your money where your mouth is and show you do understand them by being on their side.

Help others, fight for others and support them where you can, remember, actions speak louder than words.

Read up

I’m a big advocate for real-life experiences because as great as books are, they don’t always replicate taking action; however, when it comes to empathy, reading up and learning about a situation is a great idea.

Whether it’s a marginalised group or the plight of someone less fortunate than yourself, it could even be a disgruntled customer unhappy with a service, by reading up and opening your mind you can start to get a better understanding of how and why people feel like they do and start to see things from their point of view.

Be open to change

Finally one of the best ways you can learn to become more empathetic is to be open-minded and be open to change.

Although you may not have the first-hand experience of how the other person is feeling, by being open-minded and being open to change you can put yourself in their shoes, see the argument from the other side and be able to look at things differently. Empathy isn’t about being right or wrong or having the upper hand, it’s about seeing the other persons point of view and understanding how they feel.

Empathy is a useful skill in all walks of life, whether doing business with another country, having a difficult conversation with an employee or just being able to understand your customers wants and needs, but by practising this skill and improving your own abilities, you can start to become a better, more understanding and more empathetic person.

How to accept others

One of the biggest problems we can face as business owners and is judging and not being accepting of other people. We’ve all done it at some time or another and it’s probably happened to us too.

We have different personalities, different morals and ethics and we often have a different outlook and approach on many things in life, but how do we put those things to one side and become more accepting of each other to work towards a more common and positive goal?

In this episode, I am going to tell you how. 

Whether in business or in life we learn through or own experiences and we are shaped to become who we are as a result of what we have been through. The trouble is it’s not always the best thing for us and just because we do things that way it doesn’t mean it’s the only way.

If at work you’re all action and don’t suffer fools lightly, but you find it hard to switch that off and become accepting and more open when you’re at home then it can lead to problems.

Having a sharp and direct approach with people may work in the boardroom but not with your friends and loved ones.

Too often we take the expectations and values we hold ourselves accountable too and put them onto others, expecting them to behave as we do and failing to accept anyone different.

If that’s something you struggle with try my top tips to help you become a more rounded and welcoming and more accepting of others for who they are.

There’s more than one way to skin a cat

Possibly one of the hardest things we can do is to be honest with ourselves and to take a long hard look in the mirror, admitting that as much as we may think we do, we don’t know everything.

There is, after all, more than one way to skin a cat.

When I think of my own sporting experiences I can think of two coaches that I had who employed very different coaching styles but with the same goal in mind and who achieved very similar results.

One of them was a kind, caring, nurturing type of coach that put his arm around you as a player and helped to get the best out of each individual. He focussed on skill development, team cohesion and putting it all together to achieve the end result.

The other coach was the polar opposite, focusing on hard work and being mentally tough, employing some very questionable tactics to get us to function as a team.

He would shout, swear and throw things to get his point across and he wanted us to humiliate the opposition every time we played.

He would light a fire under any player that he felt wasn’t giving maximum effort and he had no time for players that weren’t meeting his standards.

The same can be said of business and the leadership styles of people like Steve Jobs at Apple who by many accounts, despite being successful, is cast as a Tyrant, whereas Tim Cook who is now at the helm, is referred to as charismatic and thoughtful with a very different leadership style.

Accepting that you don’t know everything and that there are different ways of achieving the same result is one of the first steps to making you more accepting of others.

You can only change yourself 

Unless you are actively involved in trying to change and become better people (as you are now) it is not often that people actually change for the better.

Despite our best efforts people are always going to revert back to what they know and their default settings, therefore it’s worth remembering that all you can really do is show others the way but ultimately you have no control over what they do, you can only change yourself.

By adopting and modelling positive behaviours you can hopefully highlight the right path but whether or not they take it is up to them.

It’s also worth remembering tip 1 (you don’t know everything), so rather than focussing on trying to change others, focus your energy on self-improvement.

Look for the positives

This was something I learned as a coach when trying to deal with different players on my team and different personalities.

People respond differently in different situations and although some people may like the straight-talking, cut to the point, blunt analysis of their misgivings, most people do not.

Instead of focussing on why someone is different, or the negative things you don’t like about them, focus on their positives and what you do like about them.

Not accepting others is often a result of solely focussing on their negatives.

Stop judging a book by its cover

It’s easy to silently judge people that you meet without even thinking about it. Instead, fix your mindset and your thought process to stop doing this. Start to change your thoughts to a more accepting view and move away from judgemental thinking.

Avoid right/wrong 

In today’s world it’s easy to see the world as binary, you’re either right or you’re wrong and there’s no other option but that’s not the case and not how life works.

If you stop accepting your actions as right, and taking everyone else’s as wrong, then you will soon start to see that there are more ways of looking at things and other ways of doing things.

Put yourself in their shoes

This is a key aspect of accepting others and can take many different forms.

Reverse the situation and put yourself in their shoes.

How would you feel if someone was judging you and not accepting of you?

How would you feel if someone got on your back for no apparent reason?

How would you feel if someone were constantly focussing on your negatives and looking past your positives?

If you’re going to be more accepting of others its time you started to put yourself in their shoes and looked at it from the other side of the coin.

Final thoughts – Start with yourself

When it comes to accepting others it often comes back to accepting yourself first.

If you can learn to stop judging yourself and to let go of the past, focussing on the now, you can start to become more accepting of others for who they are and what they can offer.

Remember you’re not always right, you don’t know everything and other people have valid points too.

With that in your mind, you can start on your path to becoming a more accepting and caring person.

How Your Stories Shape You

The following is adapted from The 4 Keys.

In 2014 I was hired to coach a team of about 17 people in the Middle East, and a man named Ajay was the team leader. My first task was getting everyone on the team to open up to one another. It was a cultural melting pot of a team, with Palestinians, Swedes, Germans, English, Americans, and Jordanians. I told Ajay that I had an exercise that would be useful to get people to start talking, but he said, ‘No, no, no. I’ve got this exercise. I’ll start by talking about my family, and we’ll all do it, one by one.’ He stood up and reeled off facts about his family, like he’s got two children, a wife, and so on. All 17 of them then did this in turn, and I did it too. It was incredibly awkward and impersonal. The exercise fell flat, and I went on to do the day’s team coaching.

Then we did a psychometric evaluation with Ajay and all the members of the team to try and learn more about each other. Later, I had to meet Ajay in an Istanbul hotel to go through his psychometric results and the feedback from his team, moving this to an executive coaching role. Ajay hadn’t booked a meeting room, so he upgraded his hotel room to a suite, and the two of us sat in his suite and went through the feedback, none of which was new or surprising. Ajay was a seasoned team leader, and I thought the conversation would go nowhere. This was before my TEDx Talk, so I’d never really opened up with a coaching client, but in an impromptu moment, I said, ‘Ajay, let me explain why I do what I do.’

I told him about my dad, and as I finished, Ajay looked down at his feet. I knew it was random to sit in a Turkish hotel suite, telling a client who I had formed a good relationship with this personal story about my dad. During an awkward silence, I thought Ajay might be thinking it was inappropriate. He went very quiet. Then he told me about his father and why perfection, resilience, and working hard were so important to him.

Ajay’s father migrated during India Partition and survived the genocide. He was forced to hide beneath a pile of dead bodies until the mass killings stopped. He managed to escape across the border, where he met his wife. As Ajay talked, he started to cry, then said, ‘Andrew, I don’t do this. I don’t cry.’ He left the room for the bathroom. When he returned, I told him that he had to tell his team this story. They needed to hear more than dry facts, and they needed to see behind this polished exterior of the man who pushed them to complete their work without ever making a personal connection with any of them.

I coached and prepped him, helping him relate the extraordinary tale in a real way that let him express the depth of emotion and let his audience connect with it. Once he voiced his story to the team, the dynamics changed. They changed completely. There had been distance and a degree of uncertainty from his team, but on hearing why he strived so hard for perfection, why he behaved a certain way, and why delivering brilliant service was so important, they understood him and bought into him.

It took me six months, two trips to Dubai, and two trips to Turkey, but I eventually got all 17 team members to share their own stories, passions, and motivations.

Getting clear on the stories that shaped you and how they shaped you is crucial for business leaders because it helps others understand you, connect with you, and ultimately, believe in you. Stories still deliver data and facts, but they do it in a deeper, more meaningful way. Our stories make sense of what we have become as we can make the necessary changes that will have a positive impact on our lives and the lives of those around us. By doing so, you’ll experience a shift in how people respond to you.

For example, I have noticed a direct correlation between improved client engagement and my TEDx Talk. The best talk I ever gave happened when the technology wasn’t working, so I couldn’t show my 10 slides. I had to describe them through storytelling. Now I never use slides. I just tell the story, and people connect with it.

For more advice on career performance, you can find The 4 Keys on Amazon.

Andrew Sillitoe is a business psychologist, author, and speaker. His innovative approach to leadership and work-life balance has earned him invitations to work with a range of global companies, including Pfizer, Nationwide, Virgin, and the BBC. Today Andrew runs the UK’s number-one training company for entrepreneurs and business owners who want to succeed in business, health, relationships, and mindset.

The 4 Keys on Amazon

4 Steps to Reset Your Life 

True change takes time, but you can get a powerful start by following a personalized 90-day plan. There isn’t one right way to create your plan, but you can begin your own 90-Day Reset with the following steps.

Step 1: What is the Single Biggest Challenge You Are Facing Right Now?

It’s likely that you have many challenges, but I’m asking you to focus on one per key. This may be difficult for you to decide, but I encourage you to choose the one challenge you believe will have the biggest impact within each key in the next 90 days.

If you’re like most entrepreneurs and business leaders, there are many things that keep you up at night. This is often referred to as the ‘3 a.m. club’. They lie wide awake, wondering how the hell they’re going to fix some of the challenges they face…sound familiar?

It’s no wonder we don’t have the headspace for the other facets of our lives when running a business. I sometimes think it would be much easier to get a nine-to-five job with a boss telling me what to do and avoid the stress of leading a team or running a business. But, like you, I appreciate the upside of working with my team and running my own business.

You won’t be able to fix everything in your life and business, but you’ll be able to focus on the other problems you’re facing in your next 90-Day Reset. One reset at a time, and you’ll experience dramatic progress. Take on too much at once, and you could be overwhelmed.

I started my first coaching business at 22. It was called Let’s Get Rolling. I specialised in roller-hockey tuition, and I organised hockey schools throughout the UK. I loved it. The problem was scaling the business. All the work was on weekends, apart from school holidays.

The business was built around my name, and the clubs and players wanted me to run the camps. It was impossible to scale. I would lie awake at night thinking about creating a tutorial video which would help me reach more people and scale the business, but I never did. It was an idea that never turned into action. Like many entrepreneurs, I was focused on urgent matters and letting the opportunity to tackle non-urgent projects that could make a vast difference in my business slip away.

Fast-forward 20 years, and I found that I had the exact same problem with Get Fit To Win. I realised I would never achieve my purpose of enabling one million business owners to live the lives they want if I couldn’t scale the business. This had other implications, such as time away from home and staying healthy on the road.

Step 2: What Is Your Desired Outcome in 90 Days?

In this step, you will start to think about your desired outcome. It doesn’t need to be metric-focused at this stage; it is about what you want to improve in your business and life. You may focus on how you want to feel or make others feel.

Step 3: What Are Your Options and Ideas?

What options and ideas do you have that will help you achieve your desired outcome?

This is where you get creative by giving yourself five minutes to come up with as many ideas as you can to achieve your desired outcome. This time limit keeps you from overthinking and motivates you to think and write. This is a brainstorming session, and there are no bad ideas at this point, so don’t second-guess or judge yourself. At this stage, you are not committing to anything. Capture the ideas you think will help you achieve your desired outcome in a journal.

Then, follow up on some of your ideas. Do some online research, get some feedback from friends and colleagues, or speak with someone you know who has already achieved similar goals.

Step 4: Turn Your Ideas into SMART Targets

By now, you have identified your single biggest challenge in each of your four keys, and you have also identified your desired outcomes and brainstormed ideas for each one. Now it’s time to commit and go all in. You may find this part easy, or you may have found the process frustrating. Well done for being patient with the steps! Or you may find this part difficult, as now it is time to get results-focused so you can pull the trigger and make your desired outcomes a reality.

You may also be thinking, I can’t choose one idea. I need to do them all.This is where you get disciplined and choose the option that will move you forward the most in 90 days. Remember, you will be able to focus on others in your next 90-Day Reset. Be patient with yourself. If you think you have the capacity to take on more SMART targets in each key, then go for it.

You need to decide on the best ideas and turn them into SMART targets, making each one specific, measurable, attainable, and relevant, and giving each target a time frame. Once you’ve got all those ideas, take a step back and review them. Identify which one, in each key, you want to commit to for the next 90 days. Then make it a SMART goal:

  • Specific. This involves establishing how you’ll accomplish your desired outcome. What steps will you take? What will you focus on? What are your deliverables? Don’t be vague.
  • Measurable. How is the target measurable? How will you know if you’re winning? Can you measure and track your success?
  • Attainable. Is your goal attainable? Do you have the resources? The capacity? The skills? If you haven’t got the resources, where will you find them? It is about making it happen, not making excuses. Time is also a factor here, but I’m going to arm you with some brilliant productivity tips, so you’ll be able to find the time to achieve your desired outcome.
  • Relevant. Are your specific targets and choices relevant to your vision and purpose? Do they fit with your why? Will it get you closer to that vision in 90 days?
  • Time frame. What will you achieve in 30 days and in 60 days so you know you are tracking to achieve your target in 90 days?

Be realistic but ambitious about your 90-day plan, and it will serve as a powerful jumpstart as you pursue your long-term goals.

For more advice on career performance, you can find The 4 Keys on Amazon.

Andrew Sillitoe is a business psychologist, author, and speaker. His innovative approach to leadership and work-life balance has earned him invitations to work with a range of global companies, including Pfizer, Nationwide, Virgin, and the BBC. Today Andrew runs the UK’s number-one training company for entrepreneurs and business owners who want to succeed in business, health, relationships, and mindset.

The 4 Keys on Amazon