ABOUT ANDREW SILLITOE

Andrew Sillitoe

Andrew Sillitoe is a business psychologist, performance coach, public speaker and author from Kent, England.

Blending 20 years’ experience as an elite international sportsman and coach along with three published books and an acclaimed TED talk, Andrew’s innovative and straight-talking views on leadership, teamwork and strategy has resulted in his advice and guidance being sought after by key figures at several FTSE 100 companies.

In 1997, Andrew made the move to Canada to pursue a professional roller hockey career and develop his coaching skills. He succeeded in both, becoming the first British player to play professionally while his thriving coaching business was born.

In 2004, he moved into the corporate world as a sales and marketing consultant for Yellow Pages. in 2007, his unique and visionary approach in business saw him headhunted by a consultancy to speak about a “winning mindset”. It proved the spark that lit his future career path.

Just a year later, he’d developed a new method to enable elite athletes and business leaders to fulfill their potential. This was the seed that eventually blossomed into his renowned 4 Keys approach. 


After competing in 11 Inline Hockey World Championships for Team GB, in 2010 he was offered the perfect platform on which to try out his innovative strategies - as Head Coach of Team GB. With Andrew at the helm they won Gold and promotion into Pool A for the first time at the IIHF World Championships 9 months later.

Buoyed by the success of his approach, Andrew headed back to the books to strengthen his methodologies with some academic rigour, eventually resulting in an MSc in Organisational Psychology at Birkbeck University. In 2013, he wrote about his work in 'Managing The Mist: How to develop winning mind-sets and create high performing teams.'


These days, Andrew speaks to aspiring entrepreneurs and business leaders all around the world, while Pfizer, Ericsson, Nationwide, Virgin Media and the BBC are among the global corporations who’ve turned to Andrew to empower its leaders to take full responsibility in their business, body, relationships and mindset. He does this with a plain English approach that moulds together a range of techniques from his background in professional sport, business psychology and wellbeing. 

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